LEGO Game Boy Set (72046) Brings 1989 Back to Life in the Form of a Brick-Built Handheld

The original Game Boy, the chunky gray handheld that changed portable gaming in 1989, has been reborn as a beautifully crafted LEGO set. This 421 piece tribute to a cultural icon is $59.99 and hits LEGO stores, LEGO.com and select retailers on October 1, 2025 with pre-orders live now in some regions.

Standing 5.5 inches tall, 3.5 inches wide and 1 inch deep the LEGO Game Boy is nearly 1:1 scale and every detail is intentional. The directional pad, A and B buttons and Select and Start buttons are all there, along with the contrast and volume dials that defined the Game Boy’s tactile era.

LEGO has captured the near indestructible feel of the original with a design that has weight. Beyond a static model the set includes swappable screens so you can switch between the classic Nintendo startup screen and iconic scenes from The Legend of Zelda: Link’s Awakening and Super Mario Land.

The Game Pak slot is a hallmark of the original and is playfully functional. The set includes two brick built Game Paks – one for Link’s Awakening and one for Super Mario Land – that slot into the back of the model recreating the nostalgic ritual of swapping cartridges. The interchangeable screens add an extra layer of interactivity so you can revisit game moments without a console. While it doesn’t have lights or sounds the set delivers pure brick building joy.

Targeted at builders 18+ this set fits into the adult focused lineup. With 421 pieces it’s a manageable build taking a few hours with clear beginner friendly instructions. Building it is as much about reliving memories as it is about creating a physical object. Every component from the textured buttons to the sculpted dials honours the Game Boy’s utilitarian design and creates a model that will spark conversations about late night gaming and exploring Hyrule on a tiny screen.

Since 2020 Nintendo and LEGO have been delivering nostalgic gems like the NES console and Super Mario sets. This Game Boy set, 72046, is their most polished collaboration yet and balances authenticity with accessibility. $59.99 (€59.99/£54.99 region dependent) and pre-orders are live with just over 2 months to go, we’re getting excited faster than a Super Mario Land speedrun.